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MARKETING OPPORTUNITIES: Advertising Information
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Advertising Information: AAPS Newsmagazine

2002 Editorial Calendar

Contact an Ad Rep | Media Planner (pdf) | Ad Packages


AAPS Newsmagazine | Advertisement Specifications | Employment Advertisements | Product Advertisements | Buyer's Guide | Editorial Calendar

A quick guide to deadlines and bonus distribution benefits for advertising in AAPS Newsmagazine.

Contact an Ad Rep Media Planner (pdf) | Ad Specifications | Editorial Calendar (pdf)


January | February | March | April | May | June | July | August | September | October/November | December

January: Drug Delivery Systems
Novel drug delivery systems-osmotic pumps, transdermal patches, needle-free injections, polymer implants-have changed the way that new drugs are reaching the patient population. This issue looks at the latest delivery systems and new ones on the horizon.
Space Reservation: November 15
Artwork Due: December 1
Bonus Distribution

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February: State-of-the-Art Science
This issue will review the most recent generation of computer systems and electronics available to pharmaceutical scientists. Articles will also focus on the modernization of the pharmaceutical industry in general and how some facets of the Electronic Age-global collaboration, 24/7 connectivity, computer simulation in drug development-are changing the way pharmaceutical scientists do their jobs. Space Reservation: December 14
Artwork Due: January 1
Bonus Distribution

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March: Assuring Product Quality
Assuring the quality, safety, and efficacy of drugs is the pharmaceutical scientist's primary duty. A breakdown in quality control can lead to the release of a defective product that could have serious or even fatal consequences. This issue will examine how organizations like the Product Quality Research Institute, through programs that address issues like blend uniformity, are working to establish best practices for the manufacture of pharmaceutical products that are safe and effective. Space Reservation: January 15
Artwork Due: February 1
Bonus Distribution

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April: Genomics Recent advances in human genome research have changed the future of health care, particularly the use of pharmaceuticals. In this issue we'll look at the latest developments in genomics and how they are impacting drug discovery and development.
Space Reservation: February 15
Artwork Due: March 1
Bonus Distribution

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May: AAPS Buyer's Guide
The most comprehensive business-to-business resource for products, services, and industry information from the world's leading organization serving the pharmaceutical sciences.
Space Reservation: March 15
Artwork Due: April 1

May: AAPS Buyer's Guide The most comprehensive business-to-business resource for products, services, and industry information from the world's leading organization serving the pharmaceutical sciences.
Space Reservation: March 15
Artwork Due: April 1

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June: Bioengineering This issue will examine the emerging field of bioengineering. Articles will examine the use of recombinant DNA and molecular biology, biosensors, novel biopolymer systems, liposome technology, and other innovative systems to develop therapeutics to fight cancer, diabetes, immune disorders, neurological disorders, and cardiovascular disease.
Space Reservation: April 15
Artwork Due: May 1
Bonus Distribution

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July: Parenterals
This issue will feature recent outcome reports from a series of AAPS workshops on parenterals. Topics will include guidances for controlled-release parenterals, assuring quality and performance, and developing regulatory guidances and standards.
Space Reservation: May 15
Artwork Due: June 1

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August: To Market, To Market
When drugs go to the marketplace, the pharmaceutical industry is the primary, and often sole, source of information about its own products. Advertising and promotions are an essential way of informing physicians, health care professionals, and consumers about the availability and use of new drugs. But misleading information can be deadly. This issue will look at the industry's internal and external mechanisms for imposing standards for advertising and promotional practices.
Space Reservation: June 18
Artwork Due: July 1

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September: E-Drugs
The explosion of the Internet within the last decade has affected the entire realm of health care-and pharmaceuticals particularly. The emergence of online pharmacies has opened a new door to consumers who are critical of government regulation. Some suggest that the Internet has restored patients' rights to choose how they buy their medications and from whom. But is it safe? This issue will examine the drug market in the Internet age. Space Reservation: July 15
Artwork Due: August 1

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October/November: Annual Meeting Preview
This issue will feature a preview of hot symposia topics for the 2002 AAPS Annual Meeting and Exposition-summaries of key programming, highlights of plenary presentations, and more.
Space Reservation: August 23
Artwork Due: September 4.

Bonus Distribution

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December: Salary Survey
This issue features the latest AAPS Salary and Employment Status Survey, covering all fields within the pharmaceutical sciences. Survey responses from AAPS members form the basis for this report. Space Reservation: October 11
Artwork Due: November 1

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