Advertising Information: AAPS Newsmagazine

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The official member publication of AAPS.

Global Reach

10,000+ of the world's leading pharmaceutical scientists

1. Have budgets of more than $1 million for products and services (50%)
2. Are company owners, presidents, or directors (22%)
3. Review purchasing options, recommend brands, or make final purchasing decisions (nearly 90%)
4. Say they are more likely to purchase products and services from advertisers in AAPS Newsmagazine than in any other industry publication (nearly 25%)

Regular Features

1. Pharmaceutical Science Update
2. Pharmaceutical Report
3. AAPS Meeting News
4. Employment Opportunities
5. Highlights from Electronic Publications
6. Events Calendar

Advertising in AAPS Newsmagazine Works!

Readers reported that they have:

1. Discussed an advertisement in AAPS Newsmagazine with a colleague (54%)
2. Sent away for more information (45%)
3. Clipped or photocopied an ad for future use (40%)
4. Contacted an advertiser directly (33%)
5. Purchased a product or service as a result of seeing an ad in AAPS Newsmagazine (19%)

More statistics and charts are available in the AAPS Media Planner (pdf) .

Results are based on the 2000 AAPS Newsmagazine Readership Survey.